Preparation:

Homes rarely sell on their own for top dollar without a little preparation. It entails a whole lot more than just putting a “For Sale” sign on your front lawn or uploading a few random photos of your place—especially if you're angling for the most profit.

Investing some time and effort upfront to prepare your home for showings will generally increase the likelihood of receiving offers soon after your home is listed. Homes that are clean, appealing, and in tip-top condition sell for more than properties in less desirable shape. Staging is a benefit that we include in our services, and it allows buyers to imagine themselves in the home, shows off its good features and hides its flaws, turns weird spaces into usable spaces, and makes the home look significantly better in photos. Home staging is not the same as decorating. Decorating is about personal style, while staging makes your home appealing to the largest pool of buyers.

Pricing:

As experienced real estate agents, we often see sellers fantasizing about their ideal list price, even though it doesn't align with our current real estate market. Most homeowners have some emotional attachment to their home, and they think theirs is worth more than their neighbours. With all the tools and apps available, buyers are smart and they see comparable homes in your area online every day, gathering their own data. These buyers and their agents compare house prices based on facts.

We need to price your home strategically and only price it higher than the comps if you have a larger lot, a more desirable street, more bedrooms and if in better condition. Most banks will order an appraisal when a buyer is financing, and the appraisers use the same comps we do… remember that.

When it comes time to list your home we will perform a comparative market analysis (CMA) and give you an accurate up-to-date value of your home.

Marketing:

Efficient and successful promotion with a systematic selling plan is the heart of selling your home. We strive to use avenues that will get your home the most exposure such as – “just listed” postcards in your area, touches to our extensive database, social media ads, and our newly designed website. We also have the benefit of exposure through the Century 21 worldwide brand which spans over 14,250 offices in 86 countries. A carefully curated blend of both advertising and marketing techniques, tailored for your specific property, proves effective in delivering results and that is our commitment to you - results. With over 35 years of combined experience, we're ready to put our success plan into play, as the first 2 weeks are critical in gaining the maximum amount of attention to your home and attracting the right buyer.